GRM Daily

GRM Daily is one of the most respected platforms in UK music and culture. When I joined, the challenge was to move the brand from a blog-led platform to a premium publisher, reconnect with a new generation, and rebuild how GRM showed up on social.

I worked as the client-facing social lead, managing paid campaigns and partnerships with brands including JD Sports and Hoodrich. I took briefs directly from clients, shaped the creative approach, coordinated deliverables, and managed timelines from start to finish. On a day-to-day basis, I led content strategy and rollout across TikTok, Instagram, Snapchat, and YouTube, cutting shows and releases into platform-native formats and building frameworks used across campaigns. I also ideated and executed branded formats with artists, overseeing social monetisation across platforms and driving repeat work and overperforming results for JD Sports.