Channel 4 x The Plug

To launch The Plug’s social presence, I led on the content strategy, kicking things off with street-style Vox Pops aimed at finding the “source issue” for UK creatives. That was phase one.

Phase two was the official launch campaign. We needed something bold, exciting but also elusive to present The Plug. I developed the concept and direction for the launch video: brainstormed ideas, set the creative tone, sourced references, nailed the theme and locations, and worked with production (Solace) to bring it to life. I also handled feedback and rollout, making sure it landed right across socials