USC Lookbook

For USC’s Christmas campaign, I was brought on to create lookbook-style video content that could sit across both organic and paid social. The aim was to keep the tone and styling of a traditional fashion lookbook, while adapting the format to feel more native to platforms like Instagram and TikTok.

I pitched the concept, directed models on set, captured all footage using an iPhone, and handled the full edit. The result was a suite of short-form clips that blended editorial styling with social-friendly pacing—ideal for paid social placements and holiday campaign rollouts.